F. Javier Gutiérrez’s Rings is technically the third film in the franchise, although I think most people are still trying to forget that The Ring Two ever happened, so at least the bar has been set pretty low for this one. Rings, out just in time for Halloween, has released its first ever trailer and it looks… decent, I guess. For one, the trailer reveals way too much, and what it does show us looks like most of the horror movies that get a wide release—think Annabelle or Ouija. I’m not saying that this movie is going to be as bad as them (although, I wouldn’t be surprised), but the trailer is definitely geared towards the, let’s call them the “jump scare” audience. That said, I’m excited to give this one a shot for Samara, who has become an icon in the genre—just think of how many TV’s she has ruined over the years. That bitch.
Rings hits theaters on October 28th.
A young woman becomes worried about her boyfriend when he explores a dark subculture surrounding a mysterious videotape said to kill the watcher seven days after he has viewed it. She sacrifices herself to save her boyfriend and in doing so makes a horrifying discovery: there is a “movie within the movie” that no one has ever seen before…
It stars Johnny Galecki, Alex Roe, Matilda Lutz, Aimee Teegarden, and Bonnie Morgan.
themissingreel.com 
“You’ve opened up a door, and now no one is safe.” Geez, Really?? With a franchise like this, that’s technologically-driven, I think you can get away with using some CGI, but this trailer makes the film look borderline cartoon-ish. The possession narrative that seems to be embedded here is kind of interesting, but it would be cooler if it was inside “the boyfriend” instead of the woman being the vessel for evil. Imagine if Samara possessed that Zach Efron wannabee…could make for some interesting gender exploration.
I agree completely, the entire thing just feels like its missing something—it feels very middle of the road right now, which is a bummer.
Whyyyyy… The Ring didn’t need a reboot…Good horrror is scary, but great horror is patient. To be truly afraid there must be some sense of realism, this just looks very messy and flashy and oh so Hollywood. Boo!
It really does look pretty bad, and like I said, it seems like it’s aimed at the wrong type of horror fans. Pretty disappointing, really.